Why Telegram Is the Secret Weapon for Email Funnels
Email open rates are declining. Learn how adding Telegram as a fallback channel can dramatically improve your funnel conversion rates.
The average email open rate across industries is about 21%. That means nearly 80% of your carefully crafted messages are never seen. What if there was a way to reach those people?
The Problem With Email-Only Funnels
Email is still the backbone of digital marketing, but it has limitations:
- Inbox overload — your subscribers get 100+ emails daily
- Spam filters are getting more aggressive
- Mobile notifications for email are often turned off
- Open rates have been declining year over year since 2020
Why Telegram Works
Telegram has over 900 million monthly active users and boasts some impressive engagement numbers:
- 85%+ open rates for channel messages
- Instant delivery with push notifications
- Rich media support — images, videos, buttons, and more
- No algorithmic filtering — every message gets delivered
The Hybrid Approach
The smartest approach isn’t to abandon email — it’s to use both channels strategically:
- Primary communication via email — your main funnel runs through email as usual
- Telegram as intelligent fallback — if a subscriber doesn’t open email #2 within 24 hours, automatically send the key message via Telegram
- Subscriber choice — let users pick their preferred channel during onboarding
How EmailFunnelAI Makes This Easy
With EmailFunnelAI, you don’t need to manage two separate systems:
- Build one funnel that spans both channels
- Set fallback rules with simple if/then logic
- Track engagement across email AND Telegram in one dashboard
- AI automatically determines the best channel for each subscriber based on their behavior
The Bottom Line
Adding Telegram to your email funnel isn’t about replacing email — it’s about making sure your message actually reaches people. In our tests, hybrid email+Telegram funnels see a 35% increase in overall engagement compared to email-only funnels.
Share this post