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Client-side calculator

Email click-through rate calculator.

Calculate CTR and click-to-open rate so you can tell whether the email CTA and offer were strong enough after the open.

CTR

    TL;DR

    CTR shows whether subscribers clicked from the delivered audience. Click-to-open rate shows whether the email content worked after the subject line got the open.

    How do you improve CTR?

    • Use one primary CTA per email.
    • Match the CTA to funnel stage.
    • Make the offer specific and low-friction.
    • Place the CTA where the reader is ready to act.

    What does low click-to-open mean?

    It often means the subject line created interest, but the email body, offer, proof, or CTA did not create enough action.

    FAQ: email CTR

    How do you calculate email click-through rate?

    Email click-through rate is calculated by dividing unique clicks by delivered emails, then multiplying by 100.

    What is click-to-open rate?

    Click-to-open rate divides unique clicks by unique opens. It helps show whether the email content and CTA worked after people opened.

    Does this CTR calculator use AI?

    No. It runs client-side with simple calculations.