From brief to funnel
AI generation is the fastest way to a working draft. Describe the outcome you want and the platform proposes a full sequence — steps, delays, email bodies, and subject lines — that you can edit before sending.
Write a good brief
The more context you give, the better the draft. A strong brief includes:
- The audience — “trial users of a project management SaaS.”
- The goal — “get them to create their first project.”
- The shape — “4 emails over 7 days.”
- The tone — “friendly, concise, no hype.”
Example: “A 4-email trial activation sequence for a B2B analytics SaaS. Goal: get users to connect a data source. Friendly and practical, spread over one week.”
What you get
- A named funnel with ordered steps and sensible delays.
- Draft copy for each email, with merge fields where they help.
- Subject line options you can swap in.
Refine anything
Every generated element is fully editable. Rewrite a paragraph, regenerate a single email, ask for shorter copy, or adjust the timing. AI gives you the first 80% — you keep control of the voice.
Generate individual pieces
You do not have to generate a whole funnel. You can also:
- Draft or rewrite a single email.
- Produce subject line variations.
- Tighten or expand existing copy.
Bring your own model
If you have added your own AI provider key under BYOK, generation runs on your account and model of choice. Otherwise it uses the platform’s configured model.
Next steps
- Fine-tune the structure: Build a funnel.
- Choose who receives it: Contacts & segments.
